Fred is currently the CEO of digital marketing agency World Wide Creative, with clients such as Virgin Mobile, Old Mutual, Fancourt, Exclusive Books, Democratic Alliance and HSRC, and is also the co-founder of The Heavy Chef Project, dedicated to demystifying digital marketing. Fred is obsessed with brand strategy and digital media – with side habits of pizza, Hawaiian shirts, movies, Danish beer and fine wine. Fred also happens to do a mean version of ‘Angie’ by the Rolling Stones at 3am in any randomly selected Korean karaoke joint (there’s a video somewhere on YouTube). See his website.Follow him on Facebook, Plus, Twitter, & LinkedIn.
