Is content still king? The accessibility of CMS platforms such as WordPress has lead to an ever-increasing stream of content being pushed online, and the web is awash with clutter. If good content no longer holds the key to traffic, what is?
In this presentation we take a look at exactly what ensures enduring success – regardless of the economic environment. This talk covers:
- The challenges facing content publishers in the digital economy
- How an aging rock n’ roll band managed to build and maintain a passionate community of fans
- Converting community members into ambassadors who still make the band $60m per annum in merchandise a decade after they disbanded.
- Online publishing success stories
- Lessons we can implement in our own strategies
