{"id":2198,"date":"2011-09-29T10:19:35","date_gmt":"2011-09-29T08:19:35","guid":{"rendered":"https:\/\/2011.capetown.wordcamp.org\/?p=2198"},"modified":"2013-01-21T20:17:39","modified_gmt":"2013-01-21T18:17:39","slug":"what-a-60s-rock-n-roll-band-can-teach-us-about-online-publishing-fred-roed","status":"publish","type":"post","link":"https:\/\/capetown.wordcamp.org\/2011\/what-a-60s-rock-n-roll-band-can-teach-us-about-online-publishing-fred-roed\/","title":{"rendered":"What a 60\u2019s rock n\u2019 roll band can teach us about online publishing &#8211; Fred Roed"},"content":{"rendered":"<p>Is content still king? The accessibility of CMS platforms such as WordPress has lead to an ever-increasing stream of content being pushed online, and the web is awash with clutter. If good content no longer holds the key to traffic, what is?<\/p>\n<p><!--more--><\/p>\n<p>In this presentation we take a look at exactly what ensures enduring success \u2013 regardless of the economic environment. This talk covers:<\/p>\n<ul>\n<li>The challenges facing content publishers in the digital economy<\/li>\n<li>How an aging rock n\u2019 roll band managed to build and maintain a passionate community of fans<\/li>\n<li>Converting community members into ambassadors who still make the band $60m per annum in merchandise a decade after they disbanded.<\/li>\n<li>Online publishing success stories<\/li>\n<li>Lessons we can implement in our own strategies<\/li>\n<\/ul>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uqABSrXAHJk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/9452689' width='640' height='525' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Is content still king? The accessibility of CMS platforms such as WordPress has lead to an ever-increasing stream of content being pushed online, and the web is awash with clutter. If good content no longer holds the key to traffic, &hellip; <a href=\"https:\/\/capetown.wordcamp.org\/2011\/what-a-60s-rock-n-roll-band-can-teach-us-about-online-publishing-fred-roed\/\">Continue reading <span class=\"screen-reader-text\">What a 60\u2019s rock n\u2019 roll band can teach us about online publishing &#8211; Fred Roed<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7694169,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"footnotes":""},"categories":[11112,4048],"tags":[],"class_list":["post-2198","post","type-post","status-publish","format-standard","hentry","category-presentations","category-videos"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1wS7r-zs","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/2198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/7694169"}],"replies":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/comments?post=2198"}],"version-history":[{"count":13,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/2198\/revisions"}],"predecessor-version":[{"id":3160,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/posts\/2198\/revisions\/3160"}],"wp:attachment":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=2198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/categories?post=2198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/tags?post=2198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}