{"id":1774,"date":"2011-09-13T22:01:24","date_gmt":"2011-09-13T20:01:24","guid":{"rendered":"https:\/\/2011.capetown.wordcamp.org\/?post_type=wcb_session&#038;p=1774"},"modified":"2012-11-21T12:26:04","modified_gmt":"2012-11-21T10:26:04","slug":"seo-fundamentals-for-wordpress-and-beyond","status":"publish","type":"wcb_session","link":"https:\/\/capetown.wordcamp.org\/2011\/session\/seo-fundamentals-for-wordpress-and-beyond\/","title":{"rendered":"SEO Fundamentals for WordPress and Beyond"},"content":{"rendered":"<p><a href=\"https:\/\/2011.capetown.wordcamp.org\/files\/2011\/09\/rafiq.jpeg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1908\" data-permalink=\"https:\/\/capetown.wordcamp.org\/2011\/session\/seo-fundamentals-for-wordpress-and-beyond\/rafiq\/\" data-orig-file=\"https:\/\/capetown.wordcamp.org\/2011\/files\/2011\/09\/rafiq.jpeg\" data-orig-size=\"102,102\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"rafiq\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/capetown.wordcamp.org\/2011\/files\/2011\/09\/rafiq.jpeg\" class=\"alignleft size-full wp-image-1908\" src=\"https:\/\/2011.capetown.wordcamp.org\/files\/2011\/09\/rafiq.jpeg\" alt=\"\" width=\"102\" height=\"102\" \/><\/a>WordPress is the perfect platform to allow you to achieve excellent\u00a0SEO results. It is only a tool though. Without SEO fundamentals in\u00a0place you may not achieve the expected results no matter what plugin\u00a0or tool you choose to use. This session will delve into the evolution\u00a0of SEO from 1999 to present day and leave you with practical\u00a0guidelines to apply to your WordPress blog before you&#8217;ve selected a\u00a0theme, installed a plugin or published your first post<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is the perfect platform to allow you to achieve excellent\u00a0SEO results. It is only a tool though. Without SEO fundamentals in\u00a0place you may not achieve the expected results no matter what plugin\u00a0or tool you choose to use. This session &hellip; <a href=\"https:\/\/capetown.wordcamp.org\/2011\/session\/seo-fundamentals-for-wordpress-and-beyond\/\">Continue reading <span class=\"screen-reader-text\">SEO Fundamentals for WordPress and Beyond<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7694169,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1575],"footnotes":""},"session_track":[5771],"session_category":[],"class_list":["post-1774","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-blogger"],"jetpack_shortlink":"https:\/\/wp.me\/p1wS7r-sC","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1575","slug":"rafiq-phillips","name":"Rafiq Phillips","link":"https:\/\/capetown.wordcamp.org\/2011\/speaker\/rafiq-phillips\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/1774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/7694169"}],"version-history":[{"count":11,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/1774\/revisions"}],"predecessor-version":[{"id":3039,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/1774\/revisions\/3039"}],"speakers":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/1575"}],"wp:attachment":[{"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=1774"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}