{"id":5036,"date":"2012-09-09T09:12:50","date_gmt":"2012-09-09T07:12:50","guid":{"rendered":"https:\/\/2012.capetown.wordcamp.org\/?post_type=wcb_session&#038;p=5036"},"modified":"2012-11-21T12:28:22","modified_gmt":"2012-11-21T10:28:22","slug":"highjack-a-themeshop","status":"publish","type":"wcb_session","link":"https:\/\/capetown.wordcamp.org\/2012\/session\/highjack-a-themeshop\/","title":{"rendered":"How to Highjack a Themeshop"},"content":{"rendered":"<p>Starting a WordPress theme shop today is extremely tough &#8211; mostly thanks to the sheer number of established competitors in the market. In addition, you require some pretty amazing skills to make a dent, these include:<\/p>\n<ul>\n<li>Top notch design;<\/li>\n<li>Amazing PHP \/ WordPress \/ MySQL development skills<\/li>\n<li>Guru marketing skills<\/li>\n<li>A sales channel with an online shop<\/li>\n<li>A lot of hope and luck that your WP products get noticed<\/li>\n<\/ul>\n<p>\u201cHow to Highjack a Themeshop\u201d will address the issue of developing childthemes for commercial purposes by individuals and small companies. Specifically, it it will focus on:<\/p>\n<ul>\n<li>Clients vs. Products<\/li>\n<li>Identifying a Themeshop to Highjack<\/li>\n<li>Ticking off a Checklist of Needs<\/li>\n<li>Design \/ Development Implications and Decisions<\/li>\n<li>Selling Online<\/li>\n<li>Low-Budget Guerilla Marketing<\/li>\n<li>Highjacking the Highjacker &#8211; Themeshop Opportunities<\/li>\n<\/ul>\n<p>Finally we\u2019ll conclude the talk with a practical example of how Tiny Giant Studios has transitioned (or rather is in the process of) from a strict agency setup with one-off clients, to a company that develops WordPress products for profit.<\/p>\n<p><strong>Session:<\/strong> <a href=\"https:\/\/2012.capetown.wordcamp.org\/session\/highjack-a-themeshop\/\">How to Highjack a Themeshop<\/a><br \/>\n<strong>Time:<\/strong> 09:30 \u2013 09:55<\/p>\n<p><a class=\"standard-icon social social\" href=\"https:\/\/2012.capetown.wordcamp.org\/riaan-knoetze\/\">Speaker Spotlight<\/a><a class=\"standard-icon social social\" href=\"https:\/\/2012.capetown.wordcamp.org\/about\/schedule\/\">Schedule<\/a><a title=\"riaan knoetze linkedin\" class=\"linkedin-icon\" href=\"http:\/\/www.linkedin.com\/pub\/riaan-knoetze\/45\/a40\/437\" target=\"_blank\"><\/a> <a title=\"riaan knoetze twitter\" class=\"twitter-icon\" href=\"https:\/\/twitter.com\/tinygiantstudio\" target=\"_blank\"><\/a> <a title=\"riaan knoetze github\" class=\"standard-icon\" href=\"https:\/\/github.com\/TinyGiantStudios\" target=\"_blank\">GitHub<\/a> <a title=\"riaan knoetze stackoverflow\" class=\"standard-icon\" href=\"http:\/\/stackoverflow.com\/users\/901511\/riaan-knoetze\" target=\"_blank\">Stack Overflow<\/a> <a title=\"riaan knoetze business website\" class=\"standard-icon\" href=\"http:\/\/tinygiantstudios.co.uk\/\" target=\"_blank\">Website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a WordPress theme shop today is extremely tough &#8211; mostly thanks to the sheer number of established competitors in the market. In addition, you require some pretty amazing skills to make a dent, these include: Top notch design; Amazing &hellip; <a href=\"https:\/\/capetown.wordcamp.org\/2012\/session\/highjack-a-themeshop\/\">Continue reading <span class=\"screen-reader-text\">How to Highjack a Themeshop<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9520624,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4561],"footnotes":""},"session_track":[39706],"session_category":[],"class_list":["post-5036","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-main-track"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2qrmL-1je","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"4561","slug":"riaan-knoetze","name":"Riaan Knoetze","link":"https:\/\/capetown.wordcamp.org\/2012\/speaker\/riaan-knoetze\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/5036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/9520624"}],"version-history":[{"count":8,"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/5036\/revisions"}],"predecessor-version":[{"id":6809,"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/5036\/revisions\/6809"}],"speakers":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/4561"}],"wp:attachment":[{"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=5036"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=5036"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=5036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}