Adii Pienaar is an entrepreneur, husband and very new father; the combination of these roles resulting in an epic & challenging journey. Unlike the bio’s of most “serial” entrepreneurs, Adii is (as at the time of this going to press) a one-hit wonder with his role as co-founder of WooThemes. That status isn’t for a lack of trying either; it’s just that the other attempts lost more money than it made…

Adii is a bit of a rebel at heart (in his previous online iteration, he dubbed himself as “Adii Rockstar”) and absolutely loves a challenge. His latest, professional challenge is getting rid of the “one-hit wonder” moniker and move to the higher echelons of serial entrepreneurship. As such, you’ll always find Adii dabbling in the odd side-project (like The Rockstar Foundation), advising / mentoring other startup founders or getting his toes wet in angel investing. He further harbours the dream of being an A-list blogger and has even tried to augment that reputation by publishing his debut book, Rockstar Business.

Adii believes that there is a fine balance between ambition, working hard and spending time on the important things in life. As a result, he has recently realized that he actually wants to work less – instead of more – without having to compromise on his goals & ambitions in life. Add all of these ingredients into one life and you find yourself watching a startup- / entrepreneurs-version of The Bold & The Beautiful.