Customer experience consultant at BSG
Marcela Ospina Salcedo grew up in Colombia and studied anthropology. She had no idea that her studies into human behaviour would one day serve her well as a customer experience specialist, understanding a very special kind of Homo Sapien – technology users.
Marcela finds herself at the fascinating intersection between humans and technology– between insights and factual knowledge. She believes that those who successfully bridge the intricacies of technology with the complexities of human behaviour have a competitive advantage. In a world where technology propels our race forward at a mind-numbing pace, Marcela pauses to observe culture. Having spent over 12 years understanding what drives human behaviour, Marcela continues to seal the divide between anthropology and business through in-depth analysis and real-life observations.