{"id":677,"date":"2017-08-18T09:10:31","date_gmt":"2017-08-18T09:10:31","guid":{"rendered":"https:\/\/2017.capetown.wordcamp.org\/?post_type=wcb_session&#038;p=677"},"modified":"2017-09-23T17:37:21","modified_gmt":"2017-09-23T17:37:21","slug":"content-generation-for-seo-a-business-guide","status":"publish","type":"wcb_session","link":"https:\/\/capetown.wordcamp.org\/2017\/session\/content-generation-for-seo-a-business-guide\/","title":{"rendered":"Content Generation for SEO: A business guide"},"content":{"rendered":"<p>There are two main ranking factors used by search engines to determine the order of search results: content and links. The quality of content on a website determines the level of user engagement and search engine rankings position the website pages will get.<\/p>\n<p>The question I want to answer is how can a business generate content that is good for search engine rankings while engaging the website visitors?<\/p>\n<p>The purpose of this workshop is to give guidelines into how businesses\/freelancers can generate website content to achieve both high search engine rankings and user engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are two main ranking factors used by search engines to determine the order of search results: content and links. The quality of content on a website determines the level of user engagement and search engine rankings position the website pages will get. The question I want to answer is how can a business generate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/capetown.wordcamp.org\/2017\/session\/content-generation-for-seo-a-business-guide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Content Generation for SEO: A business guide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15166550,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1509016500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[676],"footnotes":""},"session_track":[106,498565],"session_category":[],"class_list":["post-677","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-general","wcb_track-workshops-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8jfsy-aV","session_date_time":{"date":"October 26, 2017","time":"11:15 am"},"session_speakers":[{"id":"676","slug":"trust-nhokovedzo","name":"Trust Nhokovedzo","link":"https:\/\/capetown.wordcamp.org\/2017\/speaker\/trust-nhokovedzo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/677\/revisions"}],"predecessor-version":[{"id":1302,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/677\/revisions\/1302"}],"speakers":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/676"}],"author":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/titotrust"}],"wp:attachment":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=677"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}