{"id":817,"date":"2017-08-18T09:10:03","date_gmt":"2017-08-18T09:10:03","guid":{"rendered":"https:\/\/2017.capetown.wordcamp.org\/?post_type=wcb_session&#038;p=817"},"modified":"2017-09-29T08:44:31","modified_gmt":"2017-09-29T08:44:31","slug":"social-media-advertising-that-converts-using-your-wordpress-websites-customer-data-and-facebooks-custom-audiences-to-generate-highly-targeted-traffic-to-your-site","status":"publish","type":"wcb_session","link":"https:\/\/capetown.wordcamp.org\/2017\/session\/social-media-advertising-that-converts-using-your-wordpress-websites-customer-data-and-facebooks-custom-audiences-to-generate-highly-targeted-traffic-to-your-site\/","title":{"rendered":"Social Media Advertising that Converts"},"content":{"rendered":"<p>Ensure higher conversion rates by starting with Facebook ads which target existing customers or already-interested, potential customers. Develop multiple lookalike audiences in Facebook using existing customer data as custom or seed audiences. Track traffic and results carefully using both Analytics and Facebook advertising insights<\/p>\n<p>Your WordPress website has a wealth of customer data stored &#8211; whether they have subscribed to the site, your newsletter or made a purchase. These are already engaged customers and you can use their information to find similar people, in conjunction with Facebook\u2019s custom audience tools. These similar people could also become customers &#8211; and they should be easier to convert as they will share similar traits. Not only that &#8211; once targeted and attracted to your site, you can start using your WordPress site\u2019s data to show how they behave once there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensure higher conversion rates by starting with Facebook ads which target existing customers or already-interested, potential customers. Develop multiple lookalike audiences in Facebook using existing customer data as custom or seed audiences. Track traffic and results carefully using both Analytics and Facebook advertising insights Your WordPress website has a wealth of customer data stored &#8211; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/capetown.wordcamp.org\/2017\/session\/social-media-advertising-that-converts-using-your-wordpress-websites-customer-data-and-facebooks-custom-audiences-to-generate-highly-targeted-traffic-to-your-site\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Social Media Advertising that Converts&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15607130,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1509026400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[816],"footnotes":""},"session_track":[5002,1142060],"session_category":[],"class_list":["post-817","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing","wcb_track-workshops-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8jfsy-db","session_date_time":{"date":"October 26, 2017","time":"2:00 pm"},"session_speakers":[{"id":"816","slug":"janet-hancock","name":"Janet Hancock","link":"https:\/\/capetown.wordcamp.org\/2017\/speaker\/janet-hancock\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/817\/revisions"}],"predecessor-version":[{"id":1338,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/817\/revisions\/1338"}],"speakers":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/816"}],"author":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/janethancock"}],"wp:attachment":[{"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=817"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}