{"id":1048,"date":"2019-09-11T12:04:18","date_gmt":"2019-09-11T10:04:18","guid":{"rendered":"https:\/\/2019.capetown.wordcamp.org\/?post_type=wcb_session&#038;p=1048"},"modified":"2019-09-27T09:31:35","modified_gmt":"2019-09-27T07:31:35","slug":"selling-snake-oil-no-one-understands-what-we-do-why-this-matters-and-what-you-can-do","status":"publish","type":"wcb_session","link":"https:\/\/capetown.wordcamp.org\/2019\/session\/selling-snake-oil-no-one-understands-what-we-do-why-this-matters-and-what-you-can-do\/","title":{"rendered":"Selling Snake Oil &#8211; No-one understands what we do. Why this matters and what you can do."},"content":{"rendered":"\n<p>In any business, being good at what you do isn\u2019t enough to survive, let alone grow. When your service is misunderstood it can devalue your offering, lead to frustrated clients and generate a lack of trust within the industry as a whole. This isn\u2019t good anyone&#8230;This session will cover tips on how best to translate the value of your services to clients, who often misunderstand our industry. Tune in for how to stay happy and solvent when running a digital business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In any business, being good at what you do isn\u2019t enough to survive, let alone grow. When your service is misunderstood it can devalue your offering, lead to frustrated clients and generate a lack of trust within the industry as a whole. This isn\u2019t good anyone&#8230;This session will cover tips on how best to translate [&hellip;]<\/p>\n","protected":false},"author":14988703,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1569570300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1225],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-1048","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxzxl-gU","session_date_time":{"date":"September 27, 2019","time":"9:45 am"},"session_speakers":[{"id":"1225","slug":"stephen-sheldon","name":"Stephen Sheldon","link":"https:\/\/capetown.wordcamp.org\/2019\/speaker\/stephen-sheldon\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14988703"}],"version-history":[{"count":3,"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1048\/revisions"}],"predecessor-version":[{"id":1224,"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1048\/revisions\/1224"}],"speakers":[{"embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1225"}],"wp:attachment":[{"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1048"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/capetown.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}