Best described as: Online marketing specialist, performance marketing strategist, Online entrepreneur
It all started in 2003 while working at an online casino that I realised that websites are not only “places” of information for companies. I dealt with affiliates that was earning 6 figure incomes by promoting other peoples products and services via the internet.
For next couple of years I experimented with the idea and also made a couple of bucks by sending out emails to my friends promoting merchants products and services. I also discovered Google Adsense, a little cost per click program offered by Google (seen by many as the initiative that helped companies overcome the “dotcom crash”). Easy money, all people have to do is click on the links and you get paid for every click – not so easy at all. You need to learn how to get people to actually be interested in what is offered and there are actually a “psychology” behind it.
I started consulting to companies and individuals in mid-2008 on how to monetize and optimize their websites to get the desired actions. Since then I have helped various clients to increase the traffic to their websites as well as increase their conversion ratios. I have a simple theory that it is not all about visitors, but about the right visitor and leading them to the desired action you want from them.
I am also one of the very few people in the country that has extensive experience in affiliate marketing, having been involved as merchant, publisher as well as from a network side as program manager.
Although I live in Mossel Bay, technology makes it possible to work and communicate with any company or individual in South Africa and helping them make their websites reach the full potential.
Session:Monetizing Your WordPress Website – Treating Your Blog As A Business
Time: 10:00 – 10:25
