Joel is just another guy from suburbs of Los Angeles who stumbled his way to South Africa, found the woman of his dreams & fell ass-backward into the world of tech & eComm. He’s one of just a few people that have managed to work at both WooCommerce (Automattic) and more recently Shopify where he worked on strategic and channel partnerships. This year he’s been cutting his teeth consulting to tech companies on the topics of building partner programs and internationalization as he re-settles in Cape Town.